MKT-101 Questions Answers PDF Material

MKT-101
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Vendor Name: Salesforce
Exam Name: Build and Analyze Customer Journeys using Marketing Cloud
Total Questions: 346

$59

The MKT-101 Salesforce Certified Salesforce Marketing Cloud Consultant exam is the world’s most comprehensive exam of its kind, and it is designed to test your knowledge of the Salesforce Marketing Cloud and its core concepts. If you are serious about becoming a Salesforce consultant, then you should strive to pass this exam. You can use the following study guide to help you prepare for this exam.

What are the Components of MKT 101 Salesforce Marketing Cloud Implementation?

The Salesforce Marketing Cloud is the world’s largest marketing automation. Nevertheless, what does this really mean? What do marketers need to know about them so that they can properly use it for their businesses? The marketing cloud is a combination of three main components: Marketing Automation Engagement Marketing Intelligence. The marketing course description component of a Salesforce Marketing Cloud implementation allows marketers to create a variety of personalized digital experiences for their customers. This includes automating email campaigns, automating website content, and more. It is also important to note that this is very scalable. Even if you have a small business, you can still use the marketing automation components of the Salesforce Marketing course outline pdf to create personalized experiences for your customers.

Engagement is what happens when your target customers interact with your digital experiences. You can use the engagement components of the Salesforce marketing management pdf to create a variety of personalized experiences for your customers. This includes the capability to take a customer survey, create a live chat box, and much more. Let us say you own an eCommerce business. You can use the engagement capabilities of the Salesforce Marketing Cloud to create a personalized experience for your customers that automatically purchases their favorite products. This functionality can also be used for marketing campaigns as well.

The marketing intelligence components of the Salesforce Marketing Cloud allow you to analyze critical data to better inform your marketing strategy. This includes data on customer behavior, competitor analysis, and much more. Let us say you own a business that focuses on home appliances. You can use the marketing intelligence capabilities of the Salesforce Marketing Cloud to see who your customers are, how they have interacted with your business, and what products they are interested in. This information can help inform your principles of marketing pdf strategy.

What are the Three Main Types of Salesforce Marketing Cloud Helpdesk Ticket Types?

There are three main types of Salesforce Marketing Cloud Helpdesk Ticket Types: 

Ticket Creation, Ticket Resolution, and Ticket Feedback. Ticket Creation

Ticket Creation allows you to create specific tickets and associated messages for your customers to use when they need support for your products or services. Let us say you own a construction business. When a customer calls you with a question about their construction project, you can create a ticket for them to use that lets them know about the status of their project, provides a phone number for them to call, and provides a link to your contact information. 

Ticket Resolution allows you to resolve customer issues. This includes responding to ticket requests and solving problems. Let us say you own a construction business. When a customer calls you with a question about their construction project, you can create a ticket for them to use that lets them know about the status of their project, provides a phone number for them to call, and provides a link to your contact information. 

Ticket Feedback allows you to give feedback to customers. This includes providing customer testimonials, resolving customer issues, and much more. Let us say you own a construction business. When a customer calls you with a question about their construction project, you can create a ticket for them to use that lets them know about the status of their project, provides a phone number for them to call, and provides a link to your contact information.

Which Salesforce Marketing Cloud Helpdesk Ticket Type Should You Use?

The best way to determine which Salesforce Marketing Cloud Helpdesk Ticket Type to use is to think about the types of customers that your business services. Here are some questions you can ask yourself to help you determine which Ticket Type to use for each type of customer: What product/service does your company provide? What is the nature of my customer’s issue? What information do I need to resolve their issue? If you own a business that provides construction services, you probably want to use Ticket Creation. If your business provides technology services, you might want to use Ticket Resolution. If your business provides financial services, you might want to use Ticket Feedback.

How to Pass the Salesforce Marketing Cloud Consultant Exam

To pass the principle of marketing management, you’ll need to demonstrate your knowledge and understanding of the marketing automation, engagement, and intelligence components of the Salesforce Marketing Cloud. Here are some study strategies you can use to prepare for this exam. Think Like a Salesforce Consultant – This may seem obvious, but you’ll want to think like a consultant while taking this exam. Your brain will be tested on concepts such as workflow, triggers, workflows, and many others. Ensure you know how these concepts work and that you understand why they work the way they do. Put yourself in the Shoes of a Potential Customer – This may sound simple, but immerse yourself in the shoes of your customers. Think about their pain points, their needs, and their desires. Give these concepts a try while taking the exam.

 

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